Research Paper
Furthermore helps organ actions make their brand an experience by captivating clients with your brand, giving your customers motivation to return to your website, bringing customers motivation to discuss about your brand on your website, providing all the necessary information n your website for your customers to research, compare, make a decision and buy from you not your rival. Backbone and twitter are examples of online social media networking in social commerce (goon, 2012). Hence organizations whether small or large enterprises benefit from social commerce.
This paper we would discuss the advantages of using social commerce in organizations. STATEMENT OF PROBLEM: The fast spread of social commerce has created excellent opportunities for commercial effectiveness and client decision. Utilization of worldwide Internet machine system for social commerce activities revived some benefits to the consumers on their daily life (Agenda, 201 1). Not every business can engage to every accessible social media service to back up each business action. Business need to access the most appropriate social commerce strategies.
Social commerce also builds the danger of individuals falling prey to online tricks that may appear fraud. It also brings negative remarks from the workers about the organization. Despite all the proficiency and adequacy starting from the utilization of social commerce, privacy still remains a significant issue among the numerous setbacks. PURPOSE OF THE STUDY: The principle motivation behind social commerce is it incorporates organizations that empower customers to examine, survey and suggest products through social networking sites like Backbone and so on.
When people talk negative about a product, engaging in social media allows to respond quickly. Getting Business involved in social commerce expands the capacity to develop customer loyalty (Agenda, 2011). Social commerce helps maintain relationships by informing the customers about special promotions, new products and discounts. It helps o drive new visitors. Social commerce is an advantage to the retailers. When the clients share their feedback about a product it is easy for the retailers to reply quickly to the feedback.
Thereby social commerce is altering the way retailers and shoppers interact. It urges consumers to share product information and guidance inside their o win social networks. This is free publicizing for organizations as well as sales are more likely to increase a s customers offer product they like with the family and companions. For example, when somebody click s the Backbone Like Dutton on the top of the product page, the product name and description is I imparted to everybody in this individual’s Backbone network.
With a single click, several customers outside t he business span can view the product. It urges people to take an interest in social connections on t he business site to help others or themselves when making a purchasing decision. In customer forum s and review boards companies can interact directly with the customers and customers also intern acts and shares their thoughts on the products. For instance, Malaysia airlines permits individuals t pick their seat and post their agenda on their wall and check on Backbone directly (A. Main, 2011 SCOPE, ASSUMPTIONS, LIMITATIONS: As of late organizations huge and little have bounced on the Social Commerce fleeting trend, all in the trust of using social networking administrations to encourage different social commerce exercises. Social commerce is always stretching to incorporate new features and capacity sees (agenda, 201 1). Although social commerce presents many opportunities for the organizations , its execution may include some potential dangers.
Risk factors include security and privacy issues, possibilities of fraud, legal concerns, and a waste of time by employees during work. Also companies risk loss of control over their brand images and reputation in social media conversations and product review sites which affect product sales. The business sector opportunity for offering on Backbone is tiny. Even the most energetic projections figure a business sector estimate 1/3 of that of versatile trade. Many of the online purchasers prefer not to buy on Backbone.
Social commerce found that 73% of online shoppers would not purchasing goods on Backbone wrought other social networking sites. Although Backbone has exceptionally solid web informal capacity that organizations discover interpret sonar organizations to be an especially ineffectual new client obtaining instrument. And also Backbone has little impact on online shopping activity. Furthermore the income models are not clear for retailers or organizations and the payment frameworks are intricate and numerous retailers have yet to try and embrace Papal which is considerably more develop (A. Main, 201 1). The assumption with respect to the social commerce includes avian a ton of fun, which speaks to the softer side of social connections. Yet, with the pervasion of group purchasing, the assumptions about social commerce further swing around the utility side of conventional commerce that concentrates on expanding effectiveness and expense sparing through social sparing. As of late, the neuroscience has been presented by the system research. Using neuroscience to investigate the social commerce practices in social network environment is future bearing.
REVIEW OF LITERATURE: Anural, S. And A. Shin in the paper “Ethical issues in commerce on the Asia of online retailing” (2011) explains the core issues that limit the growth of online retailing. Anural, S. And A. Shin supports his paper with a research and collection of data and its hypothesis. Anural, S. And A. Shin purpose of the paper is to measure perceptions of customers regarding the ethics Of online retailers. Agenda, Dial and Lee, Chic Way in the paper “Social Commerce Activities – a taxonomy” (201 1) examines the social commerce activities of fortune companies .
Agenda, Dial and Lee, Chic Way supports their paper with the help of quantitative content analysis which formulated taxonomy y of social commerce. Agenda, Dial and Lee, Chic Way purpose of the paper is to practice social media services opportunities in order to utilize social media services for transactional social commerce. Goon, Way I n his paper “Social Commerce: A New Electronic Commerce” (2012) explores the concepts of social commerce, behaviors Of consumer, business and revenue models of social commerce.
Goon, Way used examples like Backbone to explore the concepts, classification, revenue model and limitations of social commerce. Goon, Yak’s purpose of the paper is to help us explore the opportunities in theoretical duty and practical applications in order to gain the advantage in social com race. DESCRIPTION OF PROPOSED PROJECT: Social Commerce is a new form of electronic commerce. All discussions about social commerce have been in blob posts, publications by practitioners or in trade articles.
There are only a very few of academic studies that glanced on some aspects of social commerce rather than considering social commerce as a phenomenon. Our Knowledge of social commerce is limited, and at times can be biased by most views or perspectives. Yet, social commerce, as an emerging phenomenon, provides ample opportunities for scholars to investigate and revalidated various issues related to the interplay among people, management, technology and information, all of which fall within the IS disciplinary boundary (goon 2012).
Research Paper
When did it become a norm that life was only about none, and that success was measured in the possessions that we attained? The two can work together. Your Passions do not have to be traded for money. When choosing what to do with your life you should follow your passions because doing something you are intrinsically motivated to do will help you to be more successful, productive and happy in life. When we are young we are asked what we want to be when we grow up, our answers would vary from doctors, firemen, police officers to princesses. But as we get older, we are hit with the reality that is life.
We are told that you Anton just study history if you actually want to make a living, that art will get you no where In life. You are told the paths that will get you a job and many are forced to follow these dull choices. Daniel Pink, author of Drive: the surprising truth about what motivates us, counters many of these arguments with one simple concept. Intrinsic Motivation (Pink). Intrinsic motivation is motivation based on taking pleasure in an activity rather working towards an external reward (Pink). Basically, it’s doing the things you love.
Intrinsic motivation, following your passions, can lead you to be more creative and reductive in life, thus becoming more successful (Pink). To show how the idea of intrinsic motivation was really “discovered” we must look at the famous study that psychologist Harry Harrow conducted upon primates in the sass. For a two-week experiment on learning, Harrow and two of his colleagues gathered eight rhesus monkeys. The researchers designed and placed a simple mechanical puzzle into the monkeys’ cages to prepare them for the problem-solving tests that the researchers would be conducting on them at the end of the two-week period.
Unpredicted by the researchers, the monkeys began playing with the puzzles and figuring out how these contraptions worked and by the end of the two weeks the primates had “become quite adept’. Without any outside encouragement, the monkeys solved the puzzles frequently and with a lot of speed; ‘two-thirds of the time they cracked the code in less than sixty seconds” (“Adoption History: Harry Harrow, Monkey Love Experiments”). These results were quite astounding to the researchers because nobody had taught the monkeys how do these puzzles, nobody had given them any gratification or reward when they completed the puzzles.
It was then that the researchers realized that the there was more than just a biological drive that motivated people. “If biological motivations came from within, this second drive came from without-?the rewards and punishments the environment delivered for behaving in certain ways” (“Adoption History’). As Harrow wrote, “The behavior obtained in this investigation poses some interesting questions for motivation theory, since significant learning was attained and efficient performance maintained without resort to special or extrinsic incentives” (“Adoption History’). But, if it was not extrinsic motivation what could it be?
Harrow offered a life-changing theory to answer this question-? “The performance of the task,” he said, “provided intrinsic reward. ” This meant that the monkeys solved these puzzles simply because they got personal gratification (“Adoption History”). Thus was born the phrase of intrinsic motivation. This discovery that it was possible to be intrinsically motivated was grounder king to many aspects of the world, including the business world. In modern day, companies found that implementation of different intrinsic motivators helped employees channel their creativity and discover some important programs in our world.
Companies like Google, Wisped and Patagonia have utilized programs to channel their employees’ creativity and happiness to create amazing products (Pink). Google implemented a program called “20-Time” which allowed workers to take one day a week to work on their own solo project to try and create something they thought was needed in society (Pink). With this “20-Time” gamma, Google news, Google star, and many other programs were created . Allowing employees to have such free time allowed them to be more productive during the days that they worked on their given tasks, and happier.
It is shown that happier employees re more motivated, and thus more beneficial to companies and the world (Waterman). As we know, motivation is the key to achieve anything. In 1 945, Psychologist Karl Dunker, conducted a famous study that would come to be known as the “candle study”. In this experiment, participants were given three objects: a candle, a box filled with thumb-tacks, and a box of matches (Faberge). The participants were given the job to attach the candle to a wall so that none of the candle’s wax dripped onto the floor. They were not allowed to use any other materials.
Participants usually first tried to thumb tack the Andre to the wall, or tried to stick the candle to the wall by melting the side of the candle. However, neither of these techniques was effective. In fact, the solution the problem ended up being quite simple. All one had to do was use the box that held the thumb tacks as a shelf for the candle and nail that to the wall (Faberge). Inspired by the candle study, Sam Gloucester, a scientist who is not at Princeton University, conducted his on experiment to demonstrate the power that incentives have upon our creativity, productivity and efficiency.
He conducted the candle problem again, however this time we separated the artisans into two separate groups; one that received a money incentive if they finished the problem faster than the other group, who was given no incentive to participate (Pink). The results of this study were shocking. As Gloucester writes in his research paper, “It took the second group-that is, the group that was offered the reward-three and a half minutes longer, on average, to solve the problem than it took the first group.
This goes against the widely held notion that if you want people to perform, you offer them prizes, bonuses, commissions, and so on as incentives” (Pink). This study wows, that incentives reduce our creativity, productivity and our efficiency as well. The ultimate goal of life is happiness. No matter what you do, you want it to be enjoyable. Alan Waterman, author of the article When Effort Is Enjoyed: Two Studies of Intrinsic Motivation for Personally Salient Activities states that, “In current practice, enjoyment is central to the operational definition of intrinsically motivated activities” (Waterman).
Those who are more self realized and enjoying their choice activities are also those that are intrinsically motivated. The correlation is positive and strong (Waterman). There are thousands of studies showing that again and again, rewards and punishments are not the best way to motivate people. Many researchers have come to agree that “rewards can have counter-productive effects” to society (Cohn). Theresa Amiable, associate professor of psychology at Brandeis University, has conducted a large amount of research on creativity and motivation.
In one of her papers published early last year, she reported on a few findings involving elementary and college students (Cohn). In this experiment she asked both groups to make “silly/’ collages. The elementary students were also old to invent stories to go along with these collages. The findings showed that “the least-creative projects, as rated by several teachers, were done by those students who had contracted for rewards” (Cohn). With these results, Amiable was able to conclude that “it may be that commissioned work will, in general, be less creative than work that is done out of pure interest’ (Cohn).
Learning to motivate employees, students, and others is a difficult yet necessary task. In another study conducted by Jam Gabardine, president of Chicago Erikson Institute for Advanced Studies in Child Development, wowed that tutors working for a reward took longer to communicate ideas, got more easily frustrated, and did a poorer job than those who were not rewarded. Studies such as this one question the belief that money is an effective and even necessary motivator (Udders). It also challenges the behaviorism assumption that “any activity is more likely to occur if it is rewarded” (Cohn).
However, we must be careful to completely discard the idea of rewards and punishments. As Kenneth McGraw, associate professor of psychology at the University of Mississippi, cautions, ‘the basic principles of enforcement and rewards certainly work, but in a restricted context-?restricted, that is, to tasks that are not especially interesting”. This means that in some cases, for example a dull job such as changing light bulbs, rewards are beneficial and necessary for more productivity (Udders).
In Drive, Daniel Pink expresses that when trying to motivate people we must recognize the fact that there are two very different types of people (Pink). There are those that are motivated from internal rewards (Type I) and those who find motivation in external rewards (Type X). He states that both types of people exist and are necessary to society. Every person contains a little portion of both. But when we are choosing to pursue a career, we should channel our Type I character (Pink). You can be born a certain type of person, but it is not definite.
Our society pushes people to be more Type X, by rewarding us with money, grades, and trophies when we do something (Pink). They constantly reiterate how important it is to have material goods to live a happy life, when truly it comes down to loving what you are doing every day. Steve Jobs said it best in his commencement speech to Stanford in 2005, When was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right. It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would want to do what I am about to do today? And whenever the answer has been ‘No’ for too many days in a row, know I need to change something” (lobs). We must remember the examples we see in the News, the people who stepped away from the status quo and followed their dreams. Those are the people that are most successful in today’s world. The most creative people are not those that are most educated, but those that are the most passionate.
However, I am not denying that education is important. After all, in this day and age, everyone is getting an education. I’m saying that you should educate yourself in something you are truly interested in. Julie Mayflies, writer and journalist for IIS News says, “If you do have a passion for something, follow it. There are well-paid people in every field, and life is too short to pass up an opportunity to work at whatnot love” (Mayflies & Mayflies). We live in a enervation where we constantly remind ourselves our short life is.
From the catchphrase of “Yolk” to the constant twitter trends that say to live life. There isn’t enough time to let yourself waste on something you hate and don’t care about (Waterman). However, some of us do not truly have a passion and to those people Julie Mayflies, writer and journalist for IIS News says, “If you don’t have a passion that you’re dying to follow, major in something practical. You may discover a passion later in life, but in the meantime, you will increase your odds of finding a job that pays well” (Mayflies & Mayflies).
What you study in college is not only important for a career in life, it is crucial to how happy you will be. Don’t pursue something because you think it will give you more money. Statistics, studies and scientists will repeatedly tell you, when you do something that you are intrinsically motivated to do you will enjoy yourself more and be more efficient. Although money is something that you need to live, we must learn to move past the norm that we must sacrifice our dreams for money. As Steve Jobs said, ‘Your time is limited, so don’t waste it living someone else’s life.
