This report is aim to analysis the development of McDonald’s. It is divided to four parts. The fisrt part is about historic context and expansion , the second part confirms production and marketing strategies. The next part will introduce the human resource policies. And the last part concerns the global financial strategies.
1.1 TOPIC 1The historic context of McDonald’s
McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by brothers Richard and Maurice McDonald, in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. It only sells hamburgers, various types of chichen sandwiches, and also sells French fries, soft drinks, breakfast items, and desserts.
At present, McDonald’s restaurants are found in 119 countries and territories around the world and serve 58 million customers each day. McDonald’s operates over 34000 restaurants worldwide, employing more than 1.7 million people. The corporation’s revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. The company also operates other restaurant brands, such as Piles Cafe.
1.2 TOPIC 2 The international expansion of McDonald’s
At first, Richard and Maurice McDonald are the main managers of the company. At 1961, the agent of McDonald’s Ray Kroc purchase the the company by 2.7 million dollars from them. Subsequently, the organization start to rapidly expansion. In the earlier period, McDonald’s increase in the real estate and construction department personnel, and buy a large number of real estate. The real estate business strategy transfer the first creditors’ right to…