Commercial Essay
3 Different PSA’s or Commercials The commercial “The force” that was made by Volkswagen is a creative funny commercial that was played on the Super bowl. During the commercial, a young little boy wearing a Darth Vader costume, without the gloves, walks around his suburban home attempting to use the Force on various household items, including a washing machine, exercise bicycle, dog, baby doll and sandwich. He opens his hands and tries to move the items, but has no success and grows increasingly disappointed with each attempt.
Soon his father arrives home, pulling into the driveway in a Volkswagen Passat. The boy rushes past his father to the car and extends his hands again, trying to use the Force on the vehicle. His father uses the remote keyless switch on his keychain to start the vehicle. When it suddenly starts, the boy is taken aback in shock, believing he has successfully started the car himself with the Force. The commercial ”Go forth” made by Levi’s is a wonderful unique ad that gives me the chills every time I hear it.
It gives out a speech or a poem on going forward and living your life and not giving up on your life. The ad taps into the sense of youthful rebellion and is very uplifting, optimistic and powerful. It’s interesting because it is a pure brand platform with the products placed subtlety, almost invisibly, within the creative. Levi’s are bravely pushing product through a pure, emotive brand communication. It’s full of youthful optimism and pioneering spirit. Border Crossing” commercial made by Coca-Cola is about a Coca-Cola delivery truck is stopped at a border crossing by serious guards who want to inspect the contents of the vehicle. As they climb into the back of the truck and close the doors behind themselves, the driver can only watch as the entire lorry begin to rock. Inside, the guards have found the FIFA World Cup trophy and are jubilantly dancing, cheering and photographing themselves with the supreme icon of football glory. After refreshing themselves with a Coca-Cola they return to their somber appearance and allow the driver to continue his route.
All of the commercials are unique in their own special way giving out different messages in either a serious or funny way, if you take “The force” and the “Border crossing commercials they have similarity when it comes to comedy. While Go forth commercial by Levis takes you into a serious perspective of their ad but the ad that really stands out of the three is Levi’s it give out a better marketing commercial cause most commercials out there today are based on comedy, Levi’s really nailed it when it came to doing something different compared to other commercials out there.
After seeing that commercial it made me want to buy a pair of Levi’s. But the Levis commercial is based more for teens then it is of Adult, the commercial for adults or most of them would probably be “The Force” commercial due to that most parents have experienced their son or daughter dressing up as a hero they admire or want to be. They see their own child as the little kid under the Darth Vader Costume, well for me I could see myself doing the same thing when I was at the same age as the little kid on the commercial it reminded a lot of myself due to that I grew up with Star Wars seeing all the movies.
Now for the last commercial Border crossing I would say that it stands out as a globally meaning that it’s for everyone in all types of age groups. It’s just pure comedy like most commercials out there making it not so special in my opinion. It doesn’t stand out being unique at all. Not giving us any flashbacks of something we’ve done before or experienced or giving out a certain message like the other two Commercials just making it boring and not worth watching.
