Visual Effect
Visual Effect This is an advertisement that you might see in a magazine. Some advertisements catch your eyes. Some advertisements don’t, but the one that do stand out to us leave an imprint. That ad leaves a visual imprint on our brain that affects the reader mentally without the reader knowing. An effective advertisement that particular left an imprint on my mind was of a young woman dressed up, bent over throwing up party streamers of many different colors from her mouth while wearing a party hat. Confetti is all over the floor and the black noisemaker by her feet.
The advertisement’s text indicates it is an ad for prevention of alcohol. The setting of this ad is in the home. The tone of the environment, like the tan wall, the sunflower painting, and the hardwood furniture with the object on top. The tone of the girl’s clothes, the placement of body position with her bending over holding on to the wall, and the party scenery where she is secluded from other party members. The main focus of the ad is on the young woman vomiting the party streamers from her mouth. It’s a waterfall of never ending colorful paper.
The scenario the creator is portraying in the ad is of a special event party. The scenario is interesting, clever, and smart because instead of showing actually vomit, which would be horrifying for the reader to see while looking though the magazine, the creator used party streamers to illustrate someone who drank too much. The visual effect mentally sticks with the reader but also informs the reader about alcohol intake. Besides the comic relief of the ad, it is also a prevention advertisement informing the young culture the affects of drinking alcohol.
The effective ad leaves an impression on the viewers of preventing themselves from being the girl in the ad throwing up. But those young adults would be throwing up actual vomit. The advertisement is geared towards a teenage, young adult audience. This is because the woman is young and stylish. The ad is suggesting to this audience that alcohol abuse is serious, because alcohol is a drug and if you abuse it you could end up with alcoholism where you are dependent on alcohol for instance, alcohol poisoning. There are real life dangers in drinking lcohol and the advertisement gives scenario of a young woman dressed up at a party vomiting from drinking too much. The advertisement is short on text but it is still strong and successful visually. There is a beer bottle upside down with a dot below it to look like an exclamation point in the top right hand corner. The text says, ”Alcohol can end your party. ” Right there, it says it all, alcohol can ruin someone’s party, by vomiting, by alcohol poisoning, and so on. The text is very ironic because the scenario is of a woman at a party vomiting, which ruined her party.
The irony of the text makes the advertisement more memorable. The originality makes the ad memorable for the viewers. It is something the viewers does not see everyday as well. The overall goal of the advertisement was prevention of alcohol and it is successful because it mentally leaves an imprint on the viewers mind. So when the next time that viewer is getting ready for social gathering and see alcohol at a party they might think “alcohol can ruin my party” and not know exactly where they remember it, which makes it effective.
