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Marketing Management (Analysis of Major Juices in Pakistan)

MARKETING MANAGEMENT REPORT EXECUTIVE SUMMARY This project report covers the broad area of impacts of controllable and uncontrollable variables in remote environment for the company, like economic boom or slump, segmentation on the basis of cultural likings and disliking of the consumers along with the social set up and their . . . Read more

Summary of “International Marketing – a Global Perspective”

1 – Challenge of Globalization International marketing spotlight : Red Bull * Dietrich Mateschitz, inventor and 49% owner. 2003: will stay CEO at least 7 years more. He will focus on strategic issues, taking a global perspective on business. “Only 1 market: the world Global brand philosophy, global pricing, global media . . . Read more