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Electronic Marketing Basics

Many people have been burned over and over again by fast buck artists selling a lot of hype and saying how easy it is to make big money in electronic marketing. The fact is electronic marketing can be the fastest way to lose a lot of money quickly. Many business . . . Read more

Marketing Principles

A. Definitions1. ABCABC stands for activity based costing. This is defined as a method which identifies various activities needed to provide a product and determines the cost of these activities. I would say it is a method of breaking down the process of the business’ activity down to its root . . . Read more

Political Environment In International Marketing

THE POLITICAL ENVIRONMENT: The critical concernPolitical environment has a very important impact on every business operation no matter what its size, its area of operation. Whether the company is domestic, national, international, large or small political factors of the country it is located in will have an impact on it. . . . Read more

Sport Marketing Commercial Analysis

Dr. NixonP.E 400 Sport MarketingCommercial Analysis Sport NationSegment 1Commercial 10 of them. 1.The commercial sponsor is Scott Van Pelt. The product being marketed is (SVP) Head phones. The target market for the commercial is SC @ night, weekend, and midnight. The rating of the commercial is 2 stars. 2.The commercial . . . Read more

Marketing Plan Basics

Basics and PlanningIntroductionAdvertising and promotions is bringing a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an advertising and promotions plan. The goals of the plan should depend very much on the overall goals and strategies of the organization, and . . . Read more


* * Evaluate her strategy planning for her new business. >From her love to stay in Petosky; she started the carpet cleaning service by her saving money, and basedon her experience when she worked part-time for Joel Bullard. Mr. Bullard has a very successful businessat this small town, dominates this . . . Read more


Quality control comes in many forms. For some it is following a specific philosophy, such as those developed by Demming or Juran. For others it is achieving a specific degree of merit as that established by the Malcolm Baldridge Awards, or International Standard Organizations (ISO). However, the petroleum industry as . . . Read more

E-Commerce Marketing

With the rapidly advancing technologies that are occurring in modern business,organisations are required to be ready, and able to adapt within theirever-changing environment. It is true across all diverse industries that inorder to stay competitive, organisations must be able to utilise the varioustools that technology has to offer. Technological factors . . . Read more

Marketing Plan (3041 words)

Marketing PlanGreen Mountain Coffee Roasters, Inc. I. Executive SummaryGreen Mountain Coffee Roasters currently has a revenue growth rate of 35.5% over the last 5 years. This company is growing right along side the fastest growing portion of the of the coffee industry, the high-end specialty coffee market. Green Mountain is . . . Read more

Marketing Plan (3032 words)

Marketing PlanCoursework 1: Task: Marketing Plan for a new street wear (leisure/sports wear) manufacturer who does not wish to distribute goods via traditional retail outlets. Introduction. The purpose of this report is to develop a clearly structured and efficiently detailed plan, regarding the creation of a business producing and distributing . . . Read more