3/2/2011 Marketing and Competitor’s Analysis Report | Muhammad Adil| Trade Dynamics System| SWOT Analysis and Porter’s five forces model| Trade Dynamics System| SWOT Analysis and Porter’s five forces model| PART I PART I Executive Summary: Trade Dynamic System dealing with provision of solutions through developing and providing Cloud Computing based software applications to businesses / Commercial organizations including Profit and Non-profit organizations according to their requirements.
Currently our target market is those companies that are dealings in Trading / Exporting and Importing business. Because in today’s competitor world many business have lapse of time to handle their lots of business transactions and day to day matters with their customers and on the other hand they are facing a problem of loosing their very important data so, they are in searching of a way / Solution through which they can not only save their important business records but also business records so that they should get access any time at any where in the world. * Due to this Trade Dynamic System incorporated in 2010 for providing solutions to businesses. Trade Dynamic System has made a lot of research and comes to know that “we should develop those softwares that not only manage business’s transactions but also a method through which organizations should get access any time any where safely and reliably of their business records in the world”. This is the basics of incorporation of Trade Dynamics in 21st Century.
Trade Dynamics system is developing software that is reliable and integrating the following fields of business: * CRM Solutions * Accounting / Finance Solutions * Marketing * Shipping * Communication system So, for knowing our success, market share, market demand, competition and mostly the industry trends we are developing this report that shows us the success of our business in the market and methodologies of how to gain high market share in Cloud Computing environment.
This report is basically dealings with SWOT analysis, Competitor’s Analysis, Porter’s Five Forces Model and Industry Analysis. Executive Summary: Trade Dynamic System dealing with provision of solutions through developing and providing Cloud Computing based software applications to businesses / Commercial organizations including Profit and Non-profit organizations according to their requirements. Currently our target market is those companies that are dealings in Trading / Exporting and Importing business.
Because in today’s competitor world many business have lapse of time to handle their lots of business transactions and day to day matters with their customers and on the other hand they are facing a problem of loosing their very important data so, they are in searching of a way / Solution through which they can not only save their important business records but also business records so that they should get access any time at any where in the world. * * Due to this Trade Dynamic System incorporated in 2010 for providing solutions to businesses.
Trade Dynamic System has made a lot of research and comes to know that “we should develop those softwares that not only manage business’s transactions but also a method through which organizations should get access any time any where safely and reliably of their business records in the world”. This is the basics of incorporation of Trade Dynamics in 21st Century. Trade Dynamics system is developing software that is reliable and integrating the following fields of business: * CRM Solutions Accounting / Finance Solutions * Marketing * Shipping * Communication system So, for knowing our success, market share, market demand, competition and mostly the industry trends we are developing this report that shows us the success of our business in the market and methodologies of how to gain high market share in Cloud Computing environment. This report is basically dealings with SWOT analysis, Competitor’s Analysis, Porter’s Five Forces Model and Industry Analysis.
Our Vision: Establish secure, easy to use, rapidly provisioned IT services for the businesses, including: * Agile and simple acquisition and certification processes; * Elastic, usage-based delivery of pooled computing resources; * Portable, reusable and interoperable business-driven tools; * Browser-based ubiquitous internet access to services; and * Always on and available, utility-like solutions. Our Vision:
Establish secure, easy to use, rapidly provisioned IT services for the businesses, including: * Agile and simple acquisition and certification processes; * Elastic, usage-based delivery of pooled computing resources; * Portable, reusable and interoperable business-driven tools; * Browser-based ubiquitous internet access to services; and * Always on and available, utility-like solutions. Our Mission: Our mission is to help each client’s business, to reach our goal, our purpose and make every business man happy with our best products.
We have the best possible worldwide. We had people working to our company to the highest of any company in the world. We guarantee that every Client that comes into play is happy with our product they use. We assure you your beauty and ease of work is our wish. That’s why we are providing software that is integrating all CRM, Accounting, Marketing and Shipment categories in one product on the lowest prices comparing with any Cloud Computing Company in this world. Our Mission: Our mission is to help each client’s business, to reach our goal, our purpose and make every business man happy with our best products.
We have the best possible worldwide. We had people working to our company to the highest of any company in the world. We guarantee that every Client that comes into play is happy with our product they use. We assure you your beauty and ease of work is our wish. That’s why we are providing software that is integrating all CRM, Accounting, Marketing and Shipment categories in one product on the lowest prices comparing with any Cloud Computing Company in this world. History of Cloud Computing: History of Cloud Computing:
Cloud computing has evolved through a number of phases which include grid and utility computing, application service provision (ASP), and Software as a Service (SaaS). But the overarching concept of delivering computing resources through a global network is rooted in the sixties. The idea of an “intergalactic computer network” was introduced in the sixties by J. C. R. Likelier, who was responsible for enabling the development of ARPANET (Advanced Research Projects Agency Network) in 1969. Since the sixties, cloud computing has developed along a number of lines, with Web 2. being the most recent evolution. However, since the internet only started to offer significant bandwidth in the nineties, cloud computing for the masses has been something of a late developer. Other key factors that have enabled cloud computing to evolve include the maturing of virtualization technology, the development of universal high-speed bandwidth, and universal software interoperability standards, said UK cloud computing pioneer Jamie Turner. Turner added, “As cloud computing extends its reach beyond a handful of early-adopter Google Docs users, we can only begin to imagine its scope and reach.
Pretty much anything can be delivered from the cloud. ” Following the cloud “Many IT professionals recognize the benefits cloud computing offers in terms of increased storage, flexibility and cost reduction,” said Songnian Zhou, chief executive officer of Platform Computing. However, the bottom line for IT directors is that they will need to continue to manage their internal computing environments, whilst learning how to secure, manage and monitor the growing range of external resources residing in the cloud. PART II PART II
Business & Overview about Trade Dynamic System: We are a leading provider of Cloud Computing Applications. We are not only providing a comprehensive and collaboration Customer relationship management but also an application that integrating all the main categories of business like Accounting / Finance, Management, HR, Shipping and Communication. Our applications and services about the businesses of all sizes and industries worldwide and we provide a technology platform for customers and developers to build and run business applications.
We were incorporated in December, 2010, and founded on the simple concept of delivering enterprise business applications via the Internet or “cloud”. Cloud computing refers to the use of Internet-based computing, storage and connectivity technology for a variety of different services. We introduced our first service in Dec, 2010. Since then, we have augmented our service with new editions and enhanced features. We have also introduced other enterprise cloud computing applications on our platform to customers and developers so they can build complementary applications to extend beyond
CRM. We designed and developed our offering to be an easy-to-use and intuitive solution that can be deployed rapidly, customized easily and integrated with other software applications. We deliver our service through any of the market-leading Web browsers. Customers who use our Trade services and platform are able to avoid much of the expense and complexity of traditional enterprise software development and implementations. As a result, our customers incur less risk and lower upfront costs and benefit from increased productivity.
We market our service to businesses on a subscription basis, primarily through our direct sales efforts and indirectly through partners. We also encourage third parties to develop additional functionality and applications that run on our platform, but which are sold separately from, or in conjunction with, our CRM service. Our vision of enterprise cloud computing is based on a multi-tenancy technology architecture and a subscription service business model. With multi-tenancy, multiple customers share application, platform and infrastructure services provided by the vendor.
Subscriptions allow customers to pay a set amount over a contract period versus the relatively high upfront costs associated with traditional software. The philosophy behind this revolution is that the businesses of all sizes, acquiring, retaining, and supporting customers is more challenging than ever before. Activities that were already complex have become highly-complicated, multi-faceted workflows and procedures that are difficult to coordinate, track and manage. Marketing teams must plan and develop an increasing number of sophisticated campaigns, and deliver them through multiple mediums.
Sales reps must follow-up on hundreds of new leads, while juggling existing sales cycles. Support staff must rapidly resolve a growing volume of customer problems and issues. And, management must oversee customer-facing operations across all departments, and ensure that all client interactions are handled in a responsive and professional manner. Our Products / Solutions for Business: Our Trade Dynamic applications help companies’ better record, track, manage, analyze and share information regarding sales, customer service and support, and marketing operations, shipping, communication and Accounting.
Our cloud computing platform, which was introduced in —–, allows customers and partners to more extensively customize and integrate our applications or build entirely new cloud applications beyond CRM without having to invest in new software, hardware and related infrastructure. These newly developed applications, which are hosted and run on our infrastructure, can then be used for internal operations or sold to third parties. Substantially all of our subscription and support revenue comes from subscriptions to our core application services, all of which include the customization benefits of our platform.
In order for customers to install and run custom applications, whether built by themselves or by our partners, they must be a subscriber to our service. By subscribing to our service, our customers do not have to make large and potentially risky upfront investments in software, hardware, implementation services and IT staff as they would with traditional software solutions. We believe that our service enables businesses to rapidly achieve the benefits of higher productivity, and lower their total cost of ownership for their business application.
The main features of our products are: Sales Force Automation TDS provides Lead Management, Opportunity Management, Account & Contact Management, and Reports & Dashboards specifically useful for your organization’s sales team. You can also use other sales force automation-related modules, such as Activity Management (including Calendaring), Product Management, Inventory Management, File Attachments, and others. Customer Support ; Services TDS provides Ticket Management, Knowledge Base, E-mail Notifications pecifically useful for your organization’s customer support team. You can also use other customer support-related modules, such as Activity Management (including Calendaring), Contact Management, Product Management, File Attachments, and others. Marketing Automation TDS provides Lead Management, Mailing Lists, E-mail/Mail Merge templates, Product Management, specifically useful for your organization’s marketing team. You can also use other marketing-related modules, such as Activity Management (including Calendaring), Contact Management, File Attachments, and others.
Inventory Management TDS provides Products, Price Books, Vendors, Quotes, Purchase Orders, Sales Orders, and Invoices specifically useful for integrating your organization’s sales, inventory, and accounting processes and enhances the sales effectiveness. You can also use other related features, such as Activity Management (including Calendaring), Account & Contact Management, Opportunity Management, File Attachments, and others. Accounting TDS provides a full featured Accounting package that is integrated into Sales, Purchasing, and Inventory. PART III PART III
Industry Analysis: Cloud Computing has emerged as a way for businesses to streamline customer, Finance, Accounts and Marketing-related processes across functional areas, increase the efficiency and effectiveness of business transactions at all levels, and optimize service quality at each touch-point. Within the Cloud Computing world, there are many types of solutions, each having their own flavor, and each meeting different business needs. The global cloud computing market is expected to grow from $37. 8 billion in 2010 to $121. 1 billion in 2015 at a CAGR of 26. % from 2010 to 2015. SaaS is the largest contributor in the cloud computing services market, accounting for 73% of the market’s revenues 2010. The Global cloud computing market: global forecast (2010 – 2015) analyzes the cloud computing market by services and deployment model and studies the major market drivers, restraints, and opportunities for the cloud computing market in the US, Europe, and Asia. In its analysis of the global cloud computing market, this report estimates the revenues and market shares of different types of cloud computing.
It sources the key market developments from the top companies profiled; and also analyzes the documented claims and patents approved over the last five years to provide an in-depth understanding of the global market for cloud computing applications and technologies. We are first discussing about growth of this industry: SAP Global CRM Solution marketing representative quotes growth of 2-3 % over the 2009 – mid 2010 period. On demand CRM is growing as more affordable alternative to hosted solutions. Some reports and forecasts on the CRM SaaS/on-demand market: SaaS CRM/ Datamonitor.
In 2009, Datamonitor estimates the 2008 on-demand CRM market at $1. 7 bn in just subscription revenue and forecasted to achieve an impressive double digit CAGR of 17. 4% from 2007 through 2013. SaaS CRM/ Gartner. In 2009 Gartner estimated that the SaaS market is projected to achieve $8 bn in 2009, up by 22% y-o-y from 2008 revenue of $6. 6 bn. The market research firm projected the SaaS industry to achieve consistent growth through 2013 when worldwide SaaS revenue will reach $16 bn for enterprise applications. The CRM software industry exhibits broad based market adoption, achieving penetration between 9% and 33% of total software market.
Overall, SaaS represented more than 18% of the total CRM market in 2008. SaaS in general/ IDC. As reported by IDC, the Software as a Service (SaaS) market achieved worldwide revenues of $13. 1 billion in 2009. IDC predicts the SaaS market to reach $40. 5 billion by 2014, representing a compound annual growth rate of 25. 3%. By 2014, approximately 34% of all new business software purchases will be procured via SaaS and SaaS delivery will constitute about 14. 5% of worldwide software spending across all primary markets. IDC also indicates that “business applications will account for just over half of the market revenue. The rest of the market growth will occur on cloud platforms as businesses begin to purchase cloud services instead of hosted services. Industry Revenue Growth Analysis of Cloud Computing Industry Revenue Growth Analysis of Cloud Computing : Competitor’s Analysis: The market for cloud computing software business’s applications and development platforms is highly competitive, rapidly evolving and fragmented, and subject to changing technology, shifting customer needs and frequent introductions of new products and services.
Many prospective customers have invested substantial personnel and financial resources to implement and integrate traditional enterprise software into their businesses, and therefore may be reluctant or unwilling to migrate to an enterprise cloud computing application service. Additionally, third party developers may be reluctant to build application services on our platform since they have invested significantly in other competing technology products.
We compete primarily with vendors of packaged CRM, Accounting, Business, Marketing, HRM and shipment software, whose software is installed by the customer directly, and companies offering on-demand CRM applications. We also compete with internally developed applications and face, or expect to face, competition from enterprise software vendors and online service providers who may develop toolsets and products that allow customers to build new applications that run on the customers’ current infrastructure or as hosted services. Our current principal competitors include: . Enterprise software application vendors including Microsoft Corporation, Oracle Corporation, and SAP, AG; 2. On-demand CRM application service providers such as Microsoft Corporation, NetSuite, Inc. , Oracle Corporation, Right Now Technologies, Inc. and SAP AG. ; 3. Enterprise application service providers including IBM Corporation and Oracle Corporation; 4. Traditional platform development environment companies, including established vendors, such as IBM 5. Corporation, Microsoft Corporation, and Oracle Corporation; and 6.
Cloud computing development platform companies, including some with whom we are partners, others such as Microsoft Corporation, which has initiated plans to enter this market, and a variety of smaller start up companies that have invested in cloud computing technology. 7. We believe that as enterprise software application and platform vendors shift more of their focus to cloud computing, they will be a greater competitive threat. We believe the principal competitive factors in our market include the following: 1. Proven track record of customer success; 2.
Speed and ease of implementation; 3. Product functionality; 4. Financial stability and viability of the vendor; 5. Product adoption; 6. Ease of use and rates of user adoption; 7. Low total cost of ownership and demonstrable cost-effective benefits for customers; 8. Performance, security, scalability, flexibility and reliability of the service; 9. Ease of integration with existing applications; 10. Quality of customer support; 11. Availability and quality of implementation, consulting and training services; and 12. Vendor reputation and brand awareness.
We are now discussing about the big competitors in Cloud Computing Separately and how much our competitor’s income in Cloud Computing: ORACLE: SALES FORCE: MICROSOFT: INFOR: SAGE: NETSUITE: Investments in Cloud Computing Applications are expected to continue despite economic austerity as companies struggle to attract and retain customers. Trend of virtualization of CRM systems is strong (e. g. Sage and CDC CRM). Higher bargaining power and the demand for personalized products by end customers, the advent of new technology like Web2. and cloud computing, strong focus on the ROI of CRM software, and untapped demand for medium and small segment businesses have prompted CRM vendors to look for new technology and innovative business models. Oracle was one of the CRM providers, which shifted towards on-demand solutions as a cost –effective and affordable option. 2010 is expected to prove the year of consolidations and growth Open source CRM software has gained strength in the last two to three years. The number of open source CRM projects is on the rise with more than 350 projects being listed on SourceForge Inc.
Social CRM is on the rise and social tools such as wikis, blogs and enterprise mash-ups are incorporated into CRM solutions. Experts expect social CRM to be dominated by video deployments in coming years as it allows multiple people to converge in one meeting regardless of their physical location. CRM on mobile was another hot topic of 2010. Faster networks and platform interoperability would increase the penetration of such applications in future. So, after comparing competitor’s incomes and customers increment, we are unable to measure about how much we will earn in future with low investment.
In cloud computing the revenue is higher than competition, which will cover all initial incomes within very early time period. “SWOT ANALYSIS” “SWOT ANALYSIS” SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. A SWOT analysis must first start with defining a desired end state or objective.
A SWOT analysis may be incorporated into the strategic planning model. Strategic Planning has been the subject of much research. * Strengths: characteristics of the business or team that give it an advantage over others in the industry. * Weaknesses: are characteristics that place the firm at a disadvantage relative to others. * Opportunities: external chances to make greater sales or profits in the environment. * Threats: external elements in the environment that could cause trouble for the business.
Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated. Now, we are discussing SWOT analysis of Cloud Computing in detail that will helps Trade Dynamics System about how to develop strategies for competing competitor’s into Cloud computing market:
STRENGTH OF CLOUD COMPUTING STRENGTH OF CLOUD COMPUTING Cloud systems are not to be misunderstood as just another form of resource provisioning infrastructure and in fact, as this report shows, multiple opportunities arise from the principles for cloud infrastructures that will enable further types of applications, reduced development and provisioning time of different services. Cloud computing has particular strengths that distinguish it from classical resource and service provisioning environments: * It is (more-or-less) infinitely scalable; It provides one or more of an infrastructure for platforms, a platform for applications or applications (via services) themselves; * Thus clouds can be used for every purpose from disaster recovery/business continuity through to a fully outsourced ICT service for an organization; * Clouds shift the costs for a business opportunity from CAPEX to OPEX which allows finer control of expenditure and avoids costly asset acquisition and maintenance reducing the entry threshold barrier; * Currently the major cloud providers had already invested in large scale infrastructure and now offer a cloud service to exploit it; * As a consequence the cloud offerings are heterogeneous and without agreed interfaces; * Cloud providers essentially provide datacenters for outsourcing; * There are concerns over security if a business places its valuable knowledge, information and data on an external service; * There are concerns over availability and business continuity – with some recent examples of failures; * There are concerns over data shipping over anticipated broadband speeds. The concept of cloud computing is linked intimately with those of IaaS (Infrastructure as a Service); * PaaS (Platform as a Service), SaaS (Software as a Service) and collectively SaaS (Everything as a Service) all of which imply a service-oriented architecture Our Strategies for Success in Cloud Computing Marketing: Our objective is to be the leading provider of Cloud Computing application services. We also want to be the leading cloud computing platform on which our customers and partners build applications. Key elements of our strategy include: 1. Strengthening our existing Cloud computing applications: We designed our service to easily accommodate new features and functions. We will offer advanced editions for an additional subscription fee to customers that require enhanced CRM capabilities.
We have a growing portfolio of applications that serve different customer segments and markets. We also regularly evaluate and execute acquisition or investment opportunities in complementary businesses, joint ventures, services and technologies in an effort to strengthen and extend our service application software’s offerings. We expect to continue to make such investments and acquisitions in the future. 2. Pursuing new customers and new territories aggressively: We believe that our cloud application and platform offerings provide significant value for businesses of any size. As a result, we will continue to aggressively target businesses of all sizes, primarily through our direct sales force.
We have steadily increased and plan to continue to increase the number of direct sales professionals we employ, and we intend to develop additional distribution channels for our service. We have created several editions of our service to address the distinct requirements of businesses of different sizes. We also believe that there is a substantial market opportunity for our service outside of North America. We plan to continue to aggressively market to customers outside of North America by recruiting local sales and support professionals and by building partnerships that help us add customers in these regions. 3. Deepening relationships with our existing customer base We believe there is significant opportunity to leverage our relationships with existing customers.
As the customer realizes the benefits of our service, we aim to either upgrade our customers to higher premium priced editions or sell more subscriptions by targeting additional functional areas and business units within the customer organization and ultimately pursuing enterprise-wide deployments. We aim to have our customers renew their subscriptions at the end of their contractual terms and run customer success and other programs in an effort to secure renewals of existing customers. 4. Continuing to lead the industry transformation to cloud computing We believe that the market transformation to cloud applications and platforms is a growing trend in the information technology industry.
We enable customers of all sizes to benefit from the capabilities of enterprise software applications. We believe we have established a leadership position in this new enterprise cloud computing industry both as a successful vendor of CRM application services and also as an enabler for third parties to create their own cloud applications through our platform. We seek to extend our leadership position in this industry by continuing to innovate and bringing new application and platform services and value-added technologies to market, as well as by providing the tools needed by third parties to develop their own cloud applications on our platform. WEAKNESS OF CLOUD COMPUTING WEAKNESS OF CLOUD COMPUTING
There are several weaknesses with the Cloud computing applications. When using cloud computing the following changes that known as weaknesses are needed for business in order to update them according to Cloud Computing: * Adjustment on the main business model is necessary * Adjustment on architecture and design for new and current systems is also necessary * Adjustment on architecture method used to maximize the advantages of the new technology * New approach to implement new solutions using CSP services * Adjustment on maintenance model * Adjustment on cost model * Paradigm shift at current business and IT departments. Security Problems: No control over the business assets (data! ). The main assets in every company are its data files with valuable customer information. * A proper security model for cloud computing is not yet developed. Security, privacy and compliancy is still difficult for cloud solutions. * Especially for public cloud services * Physical location of hardware and software is unknown. Site inspections and audits are hard. * Availability: Constant connectivity is required. * Failure to compliance: E. g. HIPAA, SOX, PCI, SAS 70 and audits. * Risk of data loss due to improper backups or system failures in the virtualized environment * Dependency (loss of control) * Quality problems with CSP No influence on maintenance levels and fixes frequency when using cloud services from a CSP. * No or little insight in CSP contingency procedures * Especially backup, restore and disaster recovery * No easy migration to another CSP * Measurement of resource usage and end user activities lies in the hands of the CSP * Tied to the financial health of another Company No or Lower Flexibility / Flexibility Risk: * Special customization not possible * Possible lower rate of business IT innovation * The technological innovation pace is dictated by CSP. * Cost: Hidden cost (e. g. compliancy regulations, backup, restore, disaster recovery and problem solving. * Opaque cost structure due to highly flexible usage of cloud services; * Cost advantages are as hard to get when using outsourcing for IT services in a traditional way. * Risk of higher future is charges are real. * Knowledge: More and deeper knowledge is required for implementing and managing SLA contracts with CSP’s * Since all knowledge about the working of the cloud (e. g. hardware, software, virtualization, and deployment) is concentrated at the CSP, it is hard to get grip on the CSP. * Integration: Integration with equipment hosted in other data centers is difficult to achieve. * Peripherals integration: (Bulk) Printers and local security IT equipment (e. g. access systems) is difficult to integrate.
But also (personal) USB devices or smart phones or groupware and email systems are difficult to integrate. Moving forward Cloud computing biggest enabler, virtualization, might be its greatest weakness. Administrative controls are essential means to protecting shared data. Cloud computing, virtual business services, or whatever else you might call third-party provisioning of critical services, are included in today’s list of business-enabling tools. They enable small businesses to provide services once available only to customers of large organizations. They also enable any organization to trust that the right amount of resources is available when needed.
And this is one of cloud computing biggest potential weaknesses. This diagram will help organization about determining the main areas where weakness occurs. OPPURTUNITIES OF CLOUD COMPUTING OPPURTUNITIES OF CLOUD COMPUTING A solid majority of technology experts and stakeholders participating in the fourth Future of the Internet survey expect that by 2020 most people will access software applications online and share and access information through the use of remote server networks, rather than depending primarily on tools and information housed on their individual, personal computers. They say that cloud computing will become more dominant than the desktop in the next decade.
In other words, most users will perform most computing and communicating activities through connections to servers operated by outside firms. This does not mean, however, that most of these experts think the desktop computer will disappear soon. The majority sees a hybrid life in the next decade, as some computing functions move towards the cloud and others remain based on personal computers. The highly engaged, diverse set of respondents to an online, opt-in survey included 895 technology stakeholders and critics. The study was fielded by the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center. Some 71% agreed with the statement: “By 2020, most people won’t do their work with software running on a general-purpose PC.
Instead, they will work in Internet-based applications such as Google Docs, and in applications run from smart phones. Aspiring application developers will develop for Smartphone vendors and companies that provide Internet-based applications, because most innovative work will be done in that domain, instead of designing applications that run on a PC operating system. ” Most of those surveyed noted that cloud computing will continue to expand and come to dominate information transactions because it offers many advantages, allowing users to have easy, instant, and individualized access to tools and information they need wherever they are, locatable from any networked device.
Some experts noted that people in technology-rich environments will have access to sophisticated-yet-affordable local networks that allow them to “have the cloud in their homes. ” Most of the experts noted that people want to be able to use many different devices to access data and applications, and – in addition to the many mentions of smart phones driving the move to the cloud – some referred to a future featuring many more different types of networked appliances. A few mentioned the “internet of things” – or a world in which everyday objects have their own IP addresses and can be tied together in the same way that people are now tied together by the internet.
So, for instance, if you misplace your TV remote, you can find it because it is tagged and locatable through the internet. * Cloud computing to increase Mark McDonald group vice president and head of research in Gartner Executive Programs said “CIOs responding to the survey they expect to adopt new cloud services much faster than originally expected. Currently three percent of CIOs have the majority of IT running in the cloud or on software as a service (SaaS) technologies, but over the next four years CIOs indicate that this number is expected to increase to 43 percent”. * Cloud computing as top priority As well as selecting cloud computing as their top priority, CIOs responding to the survey expected to move to new cloud services quickly.
Only three percent of organizations currently operate most of their IT in the cloud or on software as a service (SaaS) platform. Over the next four years, 43 percent of CIOs want to move business systems to a cloud infrastructure. * Cloud vendors prepare for new business The rapidly increasing number of service providers currently developing new products and services welcome these findings. Even conservative organizations are beginning to wake up to the potential cost savings and rapid technology implementation the cloud offers. The Gartner survey suggests that CIOs anticipate adoption of cloud technologies will free up to 50 percent of infrastructure and operational resources, which can be re-directed to other strategic priorities.
Some other Opportunities regarding Cloud Computing Applications are as under: * Developer communities and system integrators will defect, in growing numbers, from established enterprise software vendors that have failed to deliver real innovation and value during the past several years. * Lower costs of market entry / application deployment, faster payback on development costs, and superior return on investment will make cloud-based platforms the target of choice for both entrepreneurial and enterprise developers. * Improved understanding of process and governance risk will shift the preferences of IT owners and regulators away from the cost and inconsistency of on-premise IT, and toward the auditable and highly professional security practices of cloud-service providers. Mainstream consumers will become more aggressive in lowering their cost of both personal and business computing, and will become far more accepting of lightweight client machines running free and open-source operating systems and applications — including application-oriented Internet clients like Google’s Chrome. * The generation raised on broadband connections, Google search and Facebook community membership will not fear to rely on Web-delivered applications and resources for both work and leisure. * Companies will redefine the “C” in “CRM” to mean “Community” rather than “Customer”: they will build systems that engage their partners and customers in cooperative processes of product and service improvement, rather than building only inward-looking systems for in-house analysis of the world outside the company’s wall. * Developers outside the U. S. nd Europe — specifically those in India, China and Brazil — will find their most rapidly growing opportunities in their own home markets, and will shift their focus toward building high-value applications for compatriot companies rather than providing low-cost labor to mature markets overseas. * Software market cycles will rapidly accelerate to Web speed, with multiple releases per year, rather than the glacial pace of multi-year upgrade cycles that currently results in most IT sites running legacy versions of cumbersome bloat ware. * Global growth in development demand will increase the importance of high-leverage application frameworks that enable more rapid development of higher-quality products. * Too many development teams will minimize short-term pain, rather than maximizing gain, and will find themselves made irrelevant by teams that kept pace with new opportunities.