HOTEL MONACO SITUATION ANAYSIS

Situational Analysis
This is a situational analysis conducted on the Hotel Monaco in Philadelphia. This was a project assigned by my marketing professor and was a very detailed and thorough assignment. We did work in pairs because of the scope of the assignment so this is a paper I did with another student.HOTEL MONACO PHILADELPHIAOPPORTUNITY ANALYSISPART BTaneisha McKendrick & Michael RhotenTHM 3396 Marketing in Tourism and HospitalityApril 12, 2013TABLE OF CONTENTS1.0 Introduction 22.0 Situational Analysis: Hotel Monaco Philadelphia 22.1 (Internal) Organizational Analysis 32.1.1 SWOT Analysis 42.2 (External) Environmental Analysis 52.2.1 Porter’s Five Forces 72.3 Industry Analysis 82.4 Competitive Analysis 82.5 Customer Analysis 102.6 Summary 103.0 Problem Analysis / Opportunity Identification 103.1 Opportunity New Position 113.1.1 Importance of…