english

Outline for a Simple Campaign Speech
The following points should be covered at all campaign meetings whether they are group
presentations or one-on-one presentations.
1.
2.
3.
4.
5.
6.
7.
8.Greet everyone
Brief overview of SECC
Explain how SECC works
Personal story, if you have one, about help received from an SECC charity
Walk through and explain the campaign brochure
Give step-by-step instructions for filing out the pledge form
Ask for contributions
Say thank you!Sample Group Presentation
1. Opening Remarks by agency head or campaign coordinator
? Thank everyone for their continued support
? Report on 2012 SECC results (get this from your LCM)
? Let employees know that the SECC is an effective way to
give to local, state, national and international agencies
2. SECC information presented by local campaign manager or campaign
coordinator
? Explain how the campaign works and what an employee’s gift
Can do for the community and world
3. Agency Speaker
A vivid illustration of the donor’s dollars at work
4. Making the Ask for the Pledge by the campaign coordinator or team member
This is most effective coming from the campaign coordinator or
team member
5. Answer questions-campaign coordinator, team member or local campaign
manager
6. Say THANK YOU!!!2 minutes5 minutes10 minutes
3 minutes3 minutesOne-on-One Presentations
1. Opening comments
? Thank them for their continued support, if they have given before
? Report on the 2012 SECC results (get this from your LCM)
? Explain how the campaign works and what an employee’s gift can do for the
community and the world
? Explain that the SECC is an effective way to give to local, state, national and
international agencies
2. Present your case for support
? Provide a vivid illustration of the donor’s dollars at work
3. Ask for the pledge
? Take this time to review the pledge card and brochure
4. Answer any questions and say thank you.Sample Thank…