All posts in Case Study

BMW: AN EXERCISE IN ALIGNING IDENTITY, BRAND AND REPUTATION* BMW, the German car manufacturer, has been strategically focused on premium segments in the international car market. With its BMW, Mini and Rolls-Royce brands, the company has become one of the leading premium car companies in the world. BMW’s strong identity . . . Read more

The Subway restaurant chain likes to tell its customers to “eat fresh”. But in 2004 Subway had to eat something different: a controversial cross-promotional campaign launched by its’ German franchises. Cross-promotions occur when two organisations agree to promote each other’s products or goals. In the Subway case, the restaurant chain’s . . . Read more

CASE STUDY Case Study Name and Page #: The NOGO Railroad, page 56 Student Name: Wendy Thompson Date: October 9, 2011 I. Problems A. Macro 1. Reduction of current employee expenses for day-to-day operations 2. Employee morale (accepting the necessary changes for increased productivity and growth) 3. Threat of layoffs . . . Read more

SOLUTION OF 2-D INCOMPRESSIBLE NAVIER STOKES EQUATIONS WITH ARTIFICIAL COMRESSIBILITY METHOD USING FTCS SCHEME IMRAN AZIZ Department of Mechanical Engineering College of EME National University of Science and Technology Islamabad, Pakistan Imran_9697@hotmail. com Abstract— The paper deals with the 2-D lid-driven cavity flow governed by the non dimensional incompressible Navier-Stokes . . . Read more

Marketing Foundations Professor: Vernette Sinaise Nandy Nedd 1. A Marketing plan is defined as a plan to identify and then meet consumers’ requirements. NIVEA FOR MEN developed its marketing plan after doing a market research. Two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA . . . Read more